Casablanca Bakery – Visual Identity
Casablanca Bakery provides its locals with a range of Cuban bakery treats, from cake to finger foods and fresh bread. The visual identity is meant to be fun, inviting, and tasty in an effort to capture the liveliness of Cuban culture, taking inspiration from the textures, patterns, and colors of Cuban desserts. The colors are bright and tropical and come together with a modified version of a bold and clean sans-serif typeface, which provides easy readability. The language serves to remind customers of the irresistibility of Cuban goods.